They explain that, with Able, theyre looking to serve the Fortune 5 million -the 5.8 million small businesses that represent the backbone of the American economy, theysay. These companies generate billions in revenues and employ 49% of our workforce, yet the majority of them cannot find reliable and affordable sources of credit, it continues. Able will help to provide credit to smaller entrepreneurs using a method to price risk through what theyre calling collaborative underwriting. Though the name sounds like it might be leveraging the so-called wisdom of the crowds for something like peer-to-peer lending, thats not quite the case. Instead, the post says, theyre innovating on the information layer, not simply the capital layer. In other words, theyre using the crowds wisdom to price the loans, not entirely fund them. The process will involve analyzing a businesss data through things like Yelp reviews, check-ins, and connections across social media.
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